Essay about Harry Potter An Ancient or Modern Hero

What would you do if you awoke one morning to find that you were a living legend. That for the past twenty years your family has been known to all, as one of the most prominent wizarding families in the wizarding world. What would YOU do if you were regarded as ... a modern HERO. The only wizard ever to survive a powerful curse cast by Voldemort, the most powerful dark wizard; Harry was just a baby when he was attacked by the evil wizard. But he escaped the curse and had somehow managed to reverse it and take away Voldemorts power. This story was told for 11 years past only making the story of Harry Potter grow to become an even greater living legend. Most see Harry Potter as a modern hero, one whom acts courageously and†¦show more content†¦Born onto a mortal mother, son of the mighty God Zeus, Heracles developed super strength since birth and proved his demigod status. He spent the greater portion of his life trying to show himself worthy of the title of a God.) Harry feels apprehensive about this new life and the legend that he must now live up to. The entire wizarding community is expecting great things from Harry. Harry says to Hagrid, Everyone thinks Im special, ... but I dont know anything about magic at all. How can they expect great things of me?. (Harry Potter and the Sorcerers Stone, Rowlings, Pg.86) Harrys thoughts and feelings are dominated by this ample need to prove himself worthy of his own name. His actions while at his new school, Hogworts, are directly related to the need for Harry to affirm his legacy. I see this as a shining example of ancient heroism. Harry Potter commits and act of heroism in order to establish or maintain a name for ones self. This is shown in the story of Esfandyar. Esfandyar had been known to the people of Persia as a great fighter and one who has never lost a battle (i.e. pre-established fame). There is a difference between Esfandyar and Harry. Esfandyar was not out to prove his fame, he was merely trying to obey the orders of his father, the king of Persia. While Harry on the other hand preformed these heroic acts to show his valor and to show his classmates that he was as good as the legends say. There are parts of the HarryShow MoreRelatedThe Odyssey By Homer829 Words   |  4 Pagesepic hero, a fictional character who possesses many traits admirable to his or her society. The character also follows a code of honor and is willing to sacrifice themselves for the weak, such as women or children. Though this idea comes from an ancient story, it is relevant in modern popular culture. For example, Harry Potter, a hero created by J.K. Rowling for The Harry Potter series, clearly shares many characteristics with Odysseus. Odysseus is the model for the modern-day epic hero, Harry PotterRead MoreThe s Stone, By J.k Rowling972 Words   |  4 Pagesnumber of references to ancient mythologies. 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This work of creative writing has laid the foundation of storytelling that would later inspire other popular writings like, The Hunger Games, The Lord of The Rings, and Harry Potter. How has this ancient novel withstand the sands of time and remain relevant and appealing even to modern day readers? The Odyssey touches upon many topics that appear attractive to even present-day audiences. Such as adventure, romance, action, and magic. Moreover, this heart-pumping story includesRead MoreTragic Hero1598 Words   |  7 PagesTragic Hero From Wikipedia, the free encyclopedia A tragic hero is a protagonist with a tragic flaw, also known as fatal flaw, which eventually leads to his demise. The concept of the tragic hero was created in ancient Greek tragedy and defined by Aristotle. Usually, the realization of fatal flaw results in catharsis or epiphany. The tragic flaw is sometimes referred to as an Achilles heel after the single fatal flaw of the Greek warrior Achilles. [citation needed] Aristotelian tragicRead MoreThe Tale Of Fairy Tales1125 Words   |  5 Pageslongings, death and the various aspects that accompanies the formative experiences of human existence. We have also seen that fictitious characters like ‘Harry Potter’ by Joanne K. Rowling or ‘Lord of the Rings’ by J.R.R.Tolkeins which are commercially successful as film versions. It is not only children who are captivated by these stories but by the modern stylistic fields such as design, logo, or virtual; the use of magical spells and fantasy narrations gradually helped us develop special interest towardsRead More Lacanian Psychoanalytic Criticism in Harry Potter Essay4053 Words   |  17 PagesLacanian Psychoanalytic Criticism in Harry Potter The inhabitants of a faraway country known for its ivory towers and for its export of literary monographs were forever quarreling over who might best represent them. One day two tiny factions decided to join forces: the adherents of the Princess Childlit and the followers of Prince Psychian, the great-great-grandson of Empress Psyche. Both groups had for a long time felt themselves unduly spurned†¦ by the powerful Board of Canonizers who hadRead MoreThe Hero Cycle Of Beren And Luthien1871 Words   |  8 PagesThe Hero Cycle: Beren The Hero Cycle ties together all heros. It is a literary concept that illustrates the same pattern that almost all heros, from Beowulf to Harry Potter, follow. This cycle also connects genres, no matter how different, together in its most basic form. Sci-Fi, Fantasy, Mystery, etc. However, the genre most associated to the Hero Cycle is fantasy, partly due to the Hero Cycles’ origins coming from fairy tale and old myths/epics of ancient days. Even modern fantasy has its stake

Substance Abuse As A Predictor Of Divorce - 1368 Words

Abstract This literature review focuses on substance abuse and how it correlates with divorce; specifically within the context of concordant and discordant substance abuse in married couples. It aims to assess how substance abuse impacts marital satisfaction, and if indeed it has an effect on subsequent separation and divorce. This paper will review previous studies that concluded that alcohol is a predictor of divorce, as well as those that have concluded that it is not necessarily the substance abuse itself but rather the discrepancy in the amount of substance abuse taking place between the spouses themselves. Substance abuse is becoming one of the biggest reasons why individuals, couples and families decide to seek mental†¦show more content†¦For the purpose of this paper I will utilize the concept of substance abuse, but I will mostly be referring to alcohol as this is what most of the research is based on. Review of Literature Relationship between alcohol and divorce Alcohol use is common in the United States, and married couples are no exception. Even though alcohol consumption tends to be lower for married couples, it is still very prevalent in our society (Ostermann et al. 2005). Substance abuse has many known negative physical and mental consequences; it is common knowledge that it contributes to overall lower marital satisfaction, and studies show that it correlates with more negative and fewer positive interactions, and that it contributes to higher rates of domestic violence (Marshal, 2003). In addition to that, there are high rates of comorbidity between substance abuse and psychiatric disorders, consequently it is almost impossible to completely isolate substance abuse from other factors which might contribute to marital dissolution (Amato and Rogers, 1997). Many researchers have studied the correlation between substance abuse and divorce and that literature suggests that substance abuse lowers marital satisfaction which consequently end s in divorce (Fu Goldman, 2000). Amato and Previtt (2003) found that

Aetiology Of Rotator Cuff Tear Health And Social Care Essay Free Essays

Throwing jocks are prone to shoulder hurts as a consequence of the high forces placed on the shoulder during the throwing gesture ( Sepp Braun et Al. 2009 ) . The rotator turnup is made up of four sinews that emerge from the shoulder blade and connect to the caput of the humerus. We will write a custom essay sample on Aetiology Of Rotator Cuff Tear Health And Social Care Essay or any similar topic only for you Order Now Their map is to stabilise the shoulder. A rotator turnup tear can happen as a consequence from insistent throwing, emphasizing the rotator turnup sinews and bad technique. The hurt in baseball hurlers constitutes a tear in either sinew ( the subscapularis or the supraspinatus ) which are both impinged during the throwing gesture. In this essay I am traveling to depict two mechanisms, one three manner mechanism and one two manner mechanism of how a rotator turnup tear would come about. A three manner disciplinary hurt mechanism could come about get downing with a baseball participant being psychologically excessively mentally tough. While mental stamina can be a great feature in an jock it can besides be damaging to their wellness during athletics. It is an jock ‘s ability to continue when stressors are moving on their head and organic structure but they need to cognize their ain bounds and when it is appropriate to halt for their ain wellness and safety. In the ESPN the Magazine ( May 16, 2011 ) an article was released look intoing the exposures to injury that some jocks have chosen to confront to accomplish their end. There are many illustrations over the old ages were jocks have chosen to disregard warning marks refering their safeness and in some instances have become awfully injured. Socio-cultural factors express attitudes and features that are frequently observed in jocks that promote mental stamina. For illustration attitudes that digesting hurting shows Fe will and strength and reluctance to seek medical aid from fright of being seen as weak ( Wiese-Bjornstal and Shaffer, 1999 ) . Mental stamina can be instilled in an jock through constructing their assurance utilizing challenges and support. This may be from parents, friends or their manager. Most jocks are rewarded for ‘being tough ‘ which enforces the thought that mental stamina is a valuable property and many jocks live by the well-known stating â€Å" No hurting, no addition † . When an athlete becomes excessively mentally tough they may set themselves in danger of hurt. Baseball hurlers need to develop and play, each throw seting huge force on the rotator turnup musculuss of the shoulder. Mental stamina can do a hurler to transport on throwing even when his rotator turnup musculuss are fatigued. The hurler may non cognize of the dangers that he/she is confronting if their shoulder begins to hurt. — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Rotator turnup cryings in hurlers are the consequence of a chronic tear from insistent throwing gesture which impinges one of both of the 2 of the four sinews ( the subscapularis or the supraspinatus ) . If the musculus becomes fatigued so its strength and the force it can use are weakened. ( Carsten Juel, 2006 ) Fatigue is a multifactorial state of affairs and that the confining factors may change with force strength, exercising continuance and musculus type. Coevals of metabolites in the fibers can step in with the release of ca2+ to excite contraction and inhibit reactions in the fibers. Metabolites such as Hydrogen ions ( H+ ) can do the intracellular fluid ( cytosol ) of the cell to go acidic ; this inhibits enzyme activity for bring forthing energy. H+ ions are used in the Creatine Kinase ( CK ) reaction and will displace this reaction to favor PCr dislocation. They besides inhibit Phosphofructokinase which phosphorylates fructose in glycolysis. H+ ions may besides lend to tire via: supplanting of ca2+ from adhering with troponin C, stimulation of hurting receptors in musculus ( could do negative feedback mechanism ) , decelerating the release of ADP from myosin ATPase. Although recent research has shown that intracellular acidosis may really heighten the ability of the T-tubule system to transport on action potencies during weariness ( Pederson et al, 2004 ) . Pederson et Al, Intracellular acidosis enhances the irritability of working musculus. Science 305:1144-1147, 2004 Other subscribers to increased H+ degrees are a decrease of intracellular [ K+ ] , synthesis of CP, and the buffering of CO2 produced in the chondriosome. Intracellular chloride can roll up and do little stimulations which make the fibers contract ( vellication of the musculus ) ; this has the consequence of cut downing the force of voluntary contractions. Potassium ( K+ ) released from action potencies can suppress the release of ca2+ when it builds up around the musculus fiber and in the T-tubule. The K+ changes the electric gradient around the fiber and causes a lessening in the release of ca2+ from the sarcoplasmic Reticulum into the myoplasm. Ca2+ within the myoplasm binds to troponin C, instigates motion of tropomyosin, and allows the cycling of cross Bridgess, which finally result in force development ( Allen et al, 2008 ) . Therefore amplitude of contractions will be reduced if there is less ca2+ to adhere to troponin C. If there is less ca2+ this besides allows for more H+ ions to adhere to troponin C, doing weariness. There are besides effects to muscle weariness concerned with the balance between K+ and Na ( Na+ ) but these take topographic point outside of the musculus fibers in the nervousnesss that innervate the fibers. Substrates within musculus cells normally serve as an energy supply for the cell. Substrates such as ATP, animal starch and creatine phosphate are depleted during exercising. When animal starch is used to bring forth energy lactate and H+ ions are produced as a byproduct. These H+ ions create an acidic environment in the cell that non merely inhibits the action of enzymes but besides block nervus signals from the encephalon. If there is non a sufficient O supply to take the H+ ions so fatigue will put in and the musculus will hold to decelerate down to let oxygenated blood to take the them. If there is non sufficient O so pyruvic acid ( besides a byproduct of glycolysis ) will accept H+ to organize lactic acid which is a well-known term used my jocks and managers. All of these factors I have merely talked about can do weariness. If the musculus begins to go fatigued the cross-bridge rhythm will non be working to its full consequence. This means when the rotator turnup musculuss are used to decelerate the arm down in the slowing phase the actin within the musculus fibers will non be able to adhere to the myosin as strongly. This locking mechanism is critical for keeping the musculus and doing certain that it does non stretch past its tensile strength which would do harm to the tissue ( micro cryings ) . — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — During throwing there are strong musculuss on the anterior plane of the shoulder ( pectoralis major, teres major, latissimus dorsi, subscapularis ) executing internal rotary motion of the humerus ( upwards of 7000 grades a 2nd ) ( Dillman et al, 1993 ) . It is estimated that merely half the force generated is produced from the shoulder, the other half is produced by the lower limbs and bole and travels through a kinetic concatenation to the upper limb. There are five stages of throwing which are wind-up, cocking, acceleration, slowing, and follow-through. There are about 200 grades rotary motion in the humerus during throwing ( 90 external and 110 internal ) so this velocity needs to be decelerated in a really short period of clip. ( Sepp Braun et Al. 2009 ) Show that the continuance of the acceleration stage, is merely 0.05 2nd, the greatest angular speeds and the largest alteration in rotary motion occur during this stage. While the concluding two stages, slowing and follow through last for around 0.35 seconds. In concurrence with this statement Kirchhoff and Imhoff 2010, have shown that in the slowing phase the compressive forces created by the rotator turnup is on norm around 1090 N and shear forces are created on the posterior plane of around 400 N. The rotator turnup musculuss do non hold great endurance and are far weaker than the musculuss on the anterior plane of the shoulder, so it is easy to see how cryings could develop. The supraspinatus is normally the musculus that is torn in baseball hurlers. This is because it is non considered an external rotator ; its chief map is to kidnap the arm. Due to its place it takes the initial strain of the stretch with internal rotary motion. It originates on the top of the shoulder blade to its interpolation on the greater tubercle of the humerus so it is easy to see how it is pulled when maximum internal rotary motion is exceeded. The tensile and shear forces placed on the musculus combine to do a tear to get down. Insistent usage of the rotator turnup musculuss to slow the throwing force can do micro cryings in the musculuss. These micro cryings can increase in figure if the rate of tissue dislocation exceeds the rate at which the organic structure can replace the damaged tissue. Reasoning the information I have provided above, it can been learned that the aetiology of rotator turnup cryings can affect a figure of subjects. This is merely one of the many fluctuations of subjects that work together to do the hurt. Mental stamina has caused a hurler to disregard marks of hurt in the shoulder, after uninterrupted throwing the forces moving on the musculuss fatigue the musculuss and do micro cryings which can develop into big painfull tear. — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — – A two manner disciplinary hurt mechanism could come about get downing with a baseball hurler under psychological emphasis. Stress is a reaction by the organic structure when the individual feels under force per unit area or overwhelmed by something in the environment around them. It is caused by two things, whether the individual thinks the anxiousness is needed in the state of affairs and how their organic structure reacts to certain cognitive and thought procedures. If a baseball hurler is under emphasis this can do tenseness within the shoulder musculuss. Emotional emphasis can be caused by a figure of things such as jobs at work or a feverish agenda. Hans Selye ‘s GAS ( General Adaptation Syndrome ) theory from 1936 suggests that when emphasis is place upon a individual the individual undergoes 3 phases. The phases are alarm reaction, the phase of opposition and the phase of exhaustion. The dismay phase is described as an acute phase were the cardinal nervous system sends out signals to assorted countries of the organic structure to originate the â€Å" battle or flight responses † . The phase of opposition is when the organic structure begins to reconstruct homeostasis back to normal degrees or if the nerve-racking conditions continue the organic structure adapts and remains in a province of rousing. Lastly is the exhaustion phase, this is when the organic structure ‘s ability to defy the stressors has failed because its energy supply has gone. This is frequently referred to as adrenal weariness or overload. Findingss from research lab experiments ( Forsman et al. , 2002 ; Larsson et al. , 1995 ) show that non merely physical demands but besides cognitive factors and mental emphasis may bring on musculus tenseness. Small, low-threshold motor units are recruited at low degrees of contraction, before larger 1s, and are kept activated until complete relaxation of the musculus. If these recruited motor units are non relieved of their tenseness via exercising or massage etc harm to the motor nerve cells can happen ( Sjogaard et al. , 2000 ) . Therefore long permanent psychological emphasis may maintain low-threshold motor units active causing harm. An experiment ( Lundberg, Forsman et al. , 2002 ) utilizing intra-muscular recordings showed that these low threshold motor units can be activated by mental emphasis aswell as physical emphasis in the trapezius musculus. hypertext transfer protocol: //www.macses.ucsf.edu/research/allostatic/muscle.php # psychobiological Stress can do the baseball hurler to keep their shoulders in an unnatural defensive stance which creates tenseness. When a individual becomes under menace norepinephrine is released from the encephalon as portion of the â€Å" battle or flight † mechanism, this endocrine induced tenseness in the musculuss. If this tenseness is non relieved from the musculuss the musculuss will go stiff and will non hold their full scope of motion. — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — – If the shoulder does non hold full scope of motion because it is tense, its snap will be reduced as the musculus attempts to keep its ego in a inactive province. Every tissue has an elastic bound, this is described as the maximal burden that a stuff can prolong without lasting distortion or harm. Elasticity is needed to convey a musculus back to its normal length after it has been stretched out. Decreased snap can besides do stiffness in the musculus. Hill ( 1968 ) has provided grounds that in normal resting musculus cells, a little grade of cross-bridge interaction occurs and moderate cross-bride interaction occurs in tense musculus. This interaction must lend to evident musculus stiffness and loss of snap. If the hurler has a stiff shoulder with decreased elastic capacity, when they carry out the sequence of throwing stages the musculus will non shorten back to its original length every bit rapidly as when it is non tense. Repeatedly throwing will get down to weaken the musculus even further and the musculus will go even stiffer to seek and protect its ego from over stretching. This alone could do cryings in the musculus. The hurler may disregard the stiffness and seek to work the musculus harder to antagonize the fact that the musculus is stiffening its ego. The hurler will damage the tissues if they carry on and micro cryings will develop which could increase in figure and do one big tear. hypertext transfer protocol: //fionastefani.hubpages.com/hub/PhysiologyofStress In baseball hurlers, the overload of pitching has been linked with hurt and redness of the musculuss of the shoulder girdle composite. Pappas, A.M. , R.M. Zawacki, C.F. McCarthy. 1985. Rehabilitation of the fliping shoulder American Journal of Sports Medicine 13:223-235. Dillman CJ, Fleisig GS, Andrews JR. Biomechanics of fliping with accent upon shoulder kinematics. J Orthop Sports Phys Ther. 1993 ; 18:402-8. — — — — — — — — – Int Orthop. 2010 October ; 34 ( 7 ) : 1049-1058. Published on-line 2010 May 19. Department of the Interior: 10.1007/s00264-010-1038-0 PMCID: PMC2989032 2.Posterosuperior and anterosuperior encroachment of the shoulder in overhead athletes-evolving constructs Chlodwig Kirchhoff and Andreas B. Imhoff — — — — — — — — — — — 3.Skeletal Muscle Fatigue: Cellular Mechanisms D. G. Allen, G. D. Lamb, and H. Westerblad Department of the Interior: 10.aˆâ€ ¹1152/aˆâ€ ¹physrev.aˆâ€ ¹00015.aˆâ€ ¹2007 Physiol Rev January 2008 vol. 88 no. 1 287-332 How to cite Aetiology Of Rotator Cuff Tear Health And Social Care Essay, Essay examples

How can Marketing mix model help Manchester United build its global brand free essay sample

The main purpose of this report is to introduce the definition of franchise and to analysis the advantages of it. The report comprises several advantages of franchise in almost every aspect, which have been proved to be essential and reliable. By this mean, the conclusion could be drawn that it is the best way to run an international business by franchise. 2. 0Introduction Franchise, is an authorization granted by a government or company to an individual or group enabling them to carry out specified commercial activities. For example, McDonalds is one of the most famous brand franchising. As the franchisor, McDonald’s gives the right to the franchisee, as well as sell McDonalds related products to someone who is willing to set up his own business. The license agreement demands McDonalds to persist in manufacturing or operating ways and the quality of the good. This is a settlement that can suit both parties pretty well. Under a McDonalds franchise, McDonalds owns or rents the position and the building of restaurant. The franchisee buys the parts, the equipment and the right to manage the franchise in next twenty years. To confirm coherence throughout the world, all franchisees must use standardized McDonalds menus, branding, administration systems and design layouts. 3. 0Main Section 3. 1 Justify of the reference Bernd Helmig is Full Professor, Chair and Head of Department for Business Administration, Public Nonprofit Management at the University of Mannheim (Germany). Besides he acts as Academic Director for Executive Education of Mannheim Business School. He was Visiting Faculty Guest at Harvard Business School (Boston, Cambridge/Mass. ), and Visiting Scholar at the University of Edinburgh (UK). His research interests cover fields such as Nonprofit Marketing, Fundraising, Social Marketing, Failure of NPOs, and Corporate Social Responsibility (including Corporate Giving and Corporate Volunteering). Tansev Geylani graduated from University of Pittsburgh. He has such degrees as PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004,MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002 MBA, Koc University and 1999 BS in Mechanical Engineering, M. E. T. U. , 1997. Tansev Geylani joined the Katz faculty in 2004. His research interests include distribution channels, retailing, product line strategies, information sharing, marketing antitrust, media competition, and user-generated content. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Sciences Distinguished Service (2009 2011) and Meritorious Service awards (2012), the Katz Excellence in Research Award (2009), and the Katz Excellence in Teaching Award (2008). Alanson Minkler work as an Associate Professor, Economics for University of Connecticut at Storrs Mansfield. His subject areas include: Economic Rights, Alternative Economic Decision-Making. He also has degree like Ph. D. University of California-Davis, 1988 and B. A. University of California-Berkeley, 1981. His initial interests centered on worker contributions and motivations in firms, with particular focus on labor-managed and franchised firms 3. 2 Advantages of Franchise Being your own boss The franchisor regularly checks the standards of service, quality, value and cleanliness of the franchisee (Minkler, A. , 1990). The franchisee who gets all the training and support from franchisor is operating his or her own business so has much to lose as well as gain, which motivates them a lot to determine to succeed. Lower failure rate Once you use a franchise, you are buying a developed concept that has been successful. Figures show that franchisees stand a much better opportunity of success than people who start independent businesses; independent businesses count a 70 to 80 percent chance of NOT surviving the first few critical years while franchisees have an 80 percent chance of surviving (Michael M. Coltman, Franchising in Canada: Pros and Cons, Self-Counsel Press). Intensive initial training The franchisor has the duty to offer full-time training program which includes three stages to franchisee (Tansev G, 2004). Firstly, it starts with working in a restaurant, wearing the staff uniform, preparing for food and cooking. Secondly, it focuses on areas such as team building, business management, handling customer enquiries and leadership skills. Lastly, the trainee learns about stock control and ordering, legal side of hiring and  employing staff and profit and loss accounts. These training methods are proved to be absolutely essential. Marketing help Franchisee could benefit from the parent companys marketing programs, according to Entrepreneur. com. The marketing and advertising advertisements created by the franchisor leave franchisee with more time to focus on the daily operating of business. This is a win-win for both parties. It helps increase sales by means of franchise, which, on the other hand, allows the parent company to collect more fees. (Bernd H. 2008) Continuous support It recognizes that the success and profitability of many international chain brands are inextricably linked to the success of the franchises (Minkler, A. , 1990). A highly qualified group of professional advisers offer continuous support on everything from human resources to computers and accounting. The field adviser can become a valuable business partner and a sounding board for ideas. Guaranteed Territory In most cases, a franchise parent company would guarantee franchisee a predetermined territory and assist it in succeeding in that field (Tansev G, 2004). Territories vary depending on the company which is worked with, but not having to compete with another franchise location from the same company in territory can help to generate revenue. 3. 3 Shortages of Franchise One major problem for a new business is predicting how much business it might enjoy, running the risk of either cashflow problems or the difficulties associated with overtrading. The turnover and profit from any outlet will vary, depending on a wide range of internal and external variables. Each franchisee is expected to take a positive approach to building up sales, although an average rate of return of over 20 percent is generally expected over the lifetime of the franchise. When it comes to starting a business, many people think of buying a franchise as a shortcut to success (Bernd H. 2008). While there is some truth to this, not all franchises are created equal, and not everyone is cut out to be a franchisee. 4Conclusion By specific descriptions of many advantages of franchise and comparison them with its drawbacks, we can make the conclusion that franchise is the best way of international business.

Mcdonald Pestel and External Analysis Essay Example

Mcdonald Pestel and External Analysis Essay Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances, the key standards of business are similarly taken into account. Macdonald McDonald’s is one of the worlds most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country and the leading global foodservice retailer with more than 30,000 local restaurants serving more than 58 million people in more than 119 countries each day. A McDonalds restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald’s Vision McDonald’s vision is to be the world’s best quick service restaurant experience. McDonald’s Culture McDonald’s culture is the love towards McDonald’s brand and the respecting the company values imbibed in its rich history. McDonald’s Culture McDonald’s culture is the love towards McDonald’s brand and the respecting the company values imbibed in its rich history. History of McDonald’s * Started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in California. In 1954, an entrepreneur and milkshake-mixer salesman, Ray Kroc, acquired the franchise of McDonald’s * In 1961, Kroc convinced the McDonald brothers to sell the business rights to him for a sum $2. 7milion. We will write a custom essay sample on Mcdonald Pestel and External Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mcdonald Pestel and External Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mcdonald Pestel and External Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * In 1963, the mascot Ronald McDonald was born as a part of a marketing strategy in US. Happy Meal was introduced in US in 1979. * The year 1984 was marked by the death of Ray Kroc. * In 1994, McDonald’s bagged the Catalyst Award for its program for ‘fostering leadership development in women’. * In 1996, the first INDIAN Restaurant  was opened. In 1998, the first Macdonald’s was opened in PAKISTAN * In 2003, the company launched the ‘I’m lovin’ it’ campaign. McDonalds Practices There were three factors that were chosen to outline the success of McDonald’s corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between world citizens. Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world. McDonald’s in Globalization Globalization has affected almost every aspect of life in almost every nation. From economic to social to culture, this widespread exchange of goods, services and ideas have influenced changes around the world. Even though the cultural influence in globalization is of slight significance to policy makers, its power has tremendous consequences to the nations involved and its people. Food is an important element in defining culture. â€Å"Food is the oldest global carrier of culture. † Any changes in the foods that we eat, in its preparation, the way it is served and consumed diminishes the traditional beliefs of the people. External factors and Strategies Political Factors The international operations of McDonald’s are highly influenced by the individual state policies enforced by each government. For instance, there are certain groups in Europe and the United States that clamor for state actions pertaining to the health implications of eating fast food. 2005) They have indicated that harmful elements like cholesterol and adverse effects like obesity are attributable to consuming fast food products. The company is controlled by the individual policies and regulations of operations. Specific markets focus on different areas of concern such as that of health, worker protection, and environment. All these elements are seen in the government control of the licensing of the restaurants in the respective states. For instance the meat issue in India. Therefore, McDonalds deal directly with the proper authorities in the respective markets that they intend to operate in. This way, a good way of establishes good relationship with the government. So Mcdonald’s transforms its menu in different countries but the core menu remains the same. Economic factors Branches and franchises of fast food chains like McDonald’s has the tendency to experience hardship in instances where the economy of the respective states is hit by inflation and changes in the exchange rates. The customers consequently are faced with a stalemate of going over their individual budgets. Particularly, their problem depends on the response of the consumers on these fundamentals and how it could influence their general sales. In regarding the operations of the company, food chains like McDonald’s tend to import much of their raw materials into a specific territory if there is a dearth of supply. Exchange rate fluctuations will also play a significant role in the operations of the company. Hence, if a franchise operates in a particularly economically weak state, hence their products shall cost higher than the other existing products in the market, then these franchises must take on certain adjustments to maintain the economies of scale. So, McDonalds, before penetrating the market, the company carry out a well conducted market research, especially in the movements in the economic environment. The frequency of the shifts in the inflation rate as well as the fluctuations in the exchange rate affects the operations of the company socio-cultural McDonald’s indulge a particular variety of consumers with definite types of personalities. It has also been noted that the company have given the markets such as the United Kingdom, an option with regards to their dining needs. It’s been pointed out that McDonald’s has launched a sensibly valued set of food that tenders a reliable level of quality for the respective market where it operates. Additionally, those who are aged just below the bracket of thirty-five are said to be the most frequent consumers of McDonald’s franchises. The multifaceted character of business nowadays is reflected in the harsh significance of the information on the subject of the existing market. In the case of McDonald’s they establish a good system in determining the needs of the market. The company uses concepts of consumer behaviour product personality and purchasing decisions to its advantage. Before a franchise is granted to a particular market, a well drafted and comprehensive market research is conducted initially so as to establish the acts that would conform to good customs, public policies, and morals of the said state. Similarly, the McDonalds find out the shifts in areas like the consumer behaviour and purchasing patterns of the market. Fundamentally, this is the key condition for executing a suitable customer relationship management system. Technological Factors McDonald’s generates a demand for their own products. (2006) The company’s key tool for marketing is by means of television advertisements. There are similarly some claims that McDonald’s are inclined to interest the younger populations more. The existence of play spots as well as toys in meals offered by the company shows this actuality. ( 1995) Other demonstration of such a marketing strategy is apparent in the commercials of they use. They employ animated depictions of their characters like Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products. The like   has become endorsers for McDonald’s worldwide â€Å"loving’ it† campaign. Moreover, the operations of McDonald’s have significantly been infused with new technology. Elements like the inventory system and the management of the value chain of the company allows for easy payments for their suppliers and other vendors which the individual stores in respective markets deal with. The integration of technology in the operations of McDonalds tend to add value to their products. Basically, this is manifested in the improvements on its value chain. The improvement of the nventory system as well as its supply chain allows the company to operate in an international context. McDonalds Use the internet to their advantage. The cost-effectiveness, interactivity and real-time effects of the communications are a way to find suppliers. It is also a good way to correspond with the respective McDonald’s headquarters in every state. The company also looks i nto the use of IT to enhance their inventory operations. As the operations in its inbound and outbound logistics improve, the company will expect significant savings and reduction of costs in the operations. Legal Factors There has been the recurrent bellowing in opposition to the fast food industry. This has similarly made McDonald’s apply a more careful consideration on their corporate social responsibilities. On the whole, this addressed the need of the company to form its corporate reputation to a more positive one and a more socially responsible company. Hire local counsels to deal with the legal conflicts in individual markets on which the company may encounter. This is shall ensure the company that the lawyers that will handle their legal affairs are more versed with the legal regime that would iron out certain creases on their operations. Environmental Factors The social responsibilities of McDonald’s on the state are influential to the operations of the company. These entail accusations of environmental damage. Among the reasons why they are charged with such claims is the employ of non-biodegradable substances for their drinks glasses and Styrofoam coffers for the meals. (1997) Several civic groups in Hong Kong have made actions to make the McDonald’s franchises in Hong Kong aware of the rather copious use of Styrofoam containers and the resultant abuse of the environment. 1997) further indicated that in 1995, McDonald’s Hong Kong went over the Styrofoam used by both Australia and the United States combined. McDonald Monitor the waste disposal of the company. They are trying to minimize the use of Styrofoam materials and plastic cups. Constant updating of the social corporate responsibility is imperative. This should also entail that the headquarters should take in hand a manner of internal cont rol of those that would infringe upon this company objective. Sanctions such as revoking of the franchise license or a particularly high fine should be installed to serve as a deterrent to infringement. Transformation of menu Important strategic decisions are a key factor to their success with consideration for both internal and external factors. When considering the foreign market, companies need to consider there are risks. There must be local marketing to appeal to the local consumers and also to build relationships and trust (Bateman amp; Scott, 2004). Therefore, the strategic planning for marketing has to be effective The globalization of McDonald’s has raised many debates on both sides of the issue. The pro- globalization belief is that it enhances culture rather than adulterate. Radley Balko (2003), states that â€Å"In most communities, in fact, the McDonald’s has conformed to the local culture not the other way around. The McDonald’s corporation notes that most of its overseas franchises are locally owned, and thus make efforts to buy from local communities. McDonald’s also alters its regional menus to conform to local taste. † There has been a loss of traditional values with the introduction of non traditional food into the culture of foreign countries. The types of foods are symbolic to particular regions, religions and mores. In India, to the Hindu people, the cow is considered to be sacred as part of its religion. According to the AsianInfo. org (2007), â€Å"Diversity can be found in India’s food as well as its culture, geography and climate. † â€Å"Although a number of religions exist in India, the two cultures that have influenced Indian cooking and food habits are the Hindu and the Muslim tradition. † With the introduction of non traditional foods into this society, as with many others, there are adverse effects on the traditions it tries to uphold. These are just some of the concerns which affect the issue of food culture and globalization. Many more arise as a result of the introduction of fast food restaurants like McDonald’s into diverse cultures around the world. Some changes are embraced by the population while others are seen as a threat to the way of life that has been established for centuries. Some are adverse to the idea of globalization as a hold and perceive McDonald’s as a representation of this ideal and as a result hold them responsible. The question arises; does the globalization of McDonald’s adversely or positively affect the culture of different nations? Even though there has been many changes in the eating habits of the nations influenced by the introduction of McDonalds there has been many positive aspects. With the advancement of technology and communication the world itself seem to be moving at a faster pace. The advent of fast food into foreign cultures allows the opportunity to keep up with this fast pace. Culture is ever changing and thus McDonalds marks another step in the evolution of culture with the changes in has brought about. The menu has given people a new choice over the traditional foods eaten in the past. The McDonaldized institution has really spread across continents giving rise to a number of indigenous fast food chains. There is also the case of Asianization where Asian cuisine such as Fried rice is rapidly spreading all over the world. Unemployed youth are taking advantage of the McDonaldized institution to set up fast food businesses on the streets. This can be called fast food-street food. There are good and bad sides to this phenomenon therefore we need to find out the bad sides and improve upon them. Some traditional foods may also come with problems especially in terms of health so while we criticize fast food we should also analyze some traditional food at least for their nutritional importance. Each country implements the core McDonald’s menu to which in-country management is free to add localized menu items, e. g. , the Croque McDo in France, the Chicken Maharaja Mac in India and salads in many parts of the world. Internal Factors and Strategies McDonald’s training programs McDonald’s training programs are delivered in up to 40 languages, with the primary languages being Chinese (Simplified and Traditional), English (both International/Commonwealth and U. S. ), French, German, Italian, Japanese, Portuguese and Spanish for the top markets. The training materials consist of two elements: * core content which applies globally for maintaining consistent food quality and services worldwide, and * locale-specific content based on local menu items, food safety regulations and labor practices, etc. The company continues to invest and support initiatives to adapt its products and services to different locales to ensure its global brand. Fully globalized, right? Unique decisions to each country McDonald’s caters its menu in other countries to the cultures of the regions. For example, in India, the non-vegetarian menu includes chicken and fish items only (Welcome, n. d. ). Beef is not on the menu in India because are considered sacred. Global marketing decisions are no different than those made domestically but the decisions are unique to each country (Sister amp; Sister, 2005). Diverse workforce In the United States alone, McDonald’s has won numerous awards and received national recognition for diversity. Furthermore, operating on a global scale allows a company’s employees to experience working in different cultural environments. This is a good marketing strategy for recruiting employees. McDonald’s has a global core curriculum for its restaurant management (McDonald’s, 2004). Paula Doherty, a general manager states, â€Å"I’ve had incredible experience in different countries and†¦cultures†¦as a trainee manager – from Poland to Israel to the Philippines and more. Doing the job successfully has given me a real sense of achievement† . This business strategy speaks to their commitment to a diverse workforce. McDonald’s commitment to diversity is established on the foundational belief that diversity is not just a moral and ethical issue, but also a business issue (McDonald’s, 2005). Due to the global expanse of McDonald’s business, diversity has become an integral part of the internal company culture. McDonald’s has over 30,000 restaurants around the world, which means franchise owner/operators, employees, and customers represent just about every culture, religion or ethnicity on earth. In addition, McDonald’s promotes the use of local suppliers and based on their policies of diversity, expects and retains suppliers that have a similar diversity culture. Knowing and understanding the local customs and traditions of the communities where McDonald’s has established businesses, integrating people from these communities into the company, and adapting locally to the tastes and cuisines of the community, has made McDonald’s the leader in their industry. McDonald’s realizes that having diversity as an asset greatly enhances the profitability of the company. Diversity is a direct reflection of a company’s interpersonal relationships. These relationships, if positive, result in a rewarding venture. Conversely, if the relationships are negative, the company’s morale declines and if not addressed, leads to the deterioration of the company. This deterioration directly impacts the company’s income and the community’s acceptance of the business. However, McDonald’s leadership encourages diversity through their policies and programs. McDonald’s proven success with leveraging the advantages of diversity can be attributed to their core value of ethics. Ethics McDonald’s success is built on the foundation of personal and professional integrity. From the beginning, McDonald’s has based its reputation on trust and dependability, and their commitment to the community made them a household name. Founder Ray Kroc, believed in giving something back to the community in order to make the world a better place. Throughout the 1970’s, McDonald’s became involved with a lot of charity work. In 1974 established a charity called Ronald McDonald House. The purpose of this program was to provide temporary housing for the families of seriously ill children receiving treatment at nearby hospitals. Since the 70s, more than 10 million families around the world benefited from the comfort provided by Ronald McDonald Houses. Innovative programs In addition to their community involvement, McDonalds has a long-standing commitment to environmental protection. Restaurants around the world have innovative programs for recycling, resource conservation, and waste reduction. The environmental achievements of this corporation have been recognized by organizations such as the Audubon Society, Conservation International, Keep America Beautiful, the National Recycling Coalition, and the U. S. Environmental Protection Agency. People focus McDonalds is also an equal opportunity employer. As an equal opportunity employer McDonald’s ensures that employees and job applicants are selected, trained, and promoted without discrimination to race, gender, sexual orientation, age or disability. The company promotes their employees based on their relevant skill, talents, and performance. In support of this McDonalds promotes and sustains a working environment, which is free from unlawful discrimination, harassment and bullying. Employees are regarded as members of a team where everyones opinion is valued and respected. The Human Resources department monitors the effectiveness of the discrimination policies at regular intervals. Employees who feel that they have been treated unfairly are encouraged to use the remedies outlined in the Companys handbooks. McDonald’s ethical standards, as well as their strategies for globalization and diversity are instrumental to the overall success of the company. Here external and internal factors were discussed above that have affected McDonald’s. This was achieved by explaining what the factors are where and how McDonald’s dealt with each of the external and internal factors. The factors discussed were globalization, diversity, and ethics. The assignment illustrates how globalization is necessary for success and survival of McDonalds in the worldwide market. The paper also shows how diversity integrated people from different communities into the company, and adapted tastes and cuisines of the community. McDonalds showed ethics by being an active leader in the communities. There are many different values to the dollar around the world, many issues that have occurred in many of those regions/websites, and about 119 countries served by McDonald’s that rely on the functions of management to succeed.

AP Analysis Essay Sample

AP Analysis Essay SampleTaking an AP Analysis Essay is an important part of the college application process. Students often get bogged down in worrying about whether or not they have exactly what it takes to excel in the class. The truth is that AP classes are designed to help students improve their knowledge, improve their capabilities, and become more familiar with the different ways that they are going to be tested.If you've had a bad experience with a college or university's assessment process, the AP Analytical Writing and Analysis Test (AWAWT) may very well be what you've been looking for. It's not just what you need to do for your profile, but how the process is structured. You won't find a standardized testing procedure for all colleges and universities.Each individual colleges has its own process. Not every test can be used to evaluate different classes. Some colleges, for example, use the SAT as the one exam that will tell them if a person is a good student or not.The probl em with the SAT, as far as many students are concerned, is that it is a very useful test. It gives all students a basic understanding of the concepts that they'll learn in their college curriculum.In reality, a large number of students don't really want to study for the SAT as much as they want to study for the AP Exam. A lot of students start by taking the simple parts of the SAT, such as vocabulary and short-answer questions, but then go on to take practice tests and other sources of advice that show them which words to use and how to go about answering the questions.For this reason, you should always consult your guidance counselor or tutors about which test prep materials to use. Your guidance counselor will help you select the best preparation materials for your specific situation. He or she will also help you decide what kind of question materials to use to make sure that you're ready for whatever tests that you may face.There are a variety of aptitude tests available. It's up to you to figure out which one is best for you.

Free Essays on Flextime

Flextime is a new work concept, which I feel will help employees want to come to work on time and actually get what they have to do done. It’s being used my numerous corporations Flextime is a work concept which divides the day into "core time," when all employees are expected to be at work, and "flexible time," usually at the beginning and end of the day, when employees may select their own arrival and departure times. A weekly period of 35 hours must be established. Acceptance of flextime is completely voluntary; employees may choose to remain with a standard summer schedule of 8:30 a.m. to 4:30 p.m. with a one-hour lunch. In addition, certain departments, such as CCS and Facilities, will have schedules that vary from hours described below or have particular needs that may, in some instances, be addressed outside this policy. Following are the procedures for implementing flextime at Rider University. Department heads should meet with staff before the effective dates of this policy to discuss relevant issues including the following: 1. Effective dates for summer, 2001, are Monday, May 14th, to Friday, August 24th. 2. The core time is 9:00 a.m. to 3:30 p.m. All employees must be in attendance during this period. Flexible hours are from 8:00 a.m. to 9:00 a.m. and 3:30 p.m. to 4:30 p.m. The base period of the standard work day is 7 hours. A lunch time of at least 30 minutes must be taken each day. Time sheets, where applicable, should accurately reflect hours worked. 3. Schedules must be coordinated within working units and approved by the supervisor, so that department coverage continues to be provided for the business period of 8:30 a.m. to 4:30 p.m. Schedule selection will be made on an month-by-month basis and, except for emergency situations and coverage for absences, these schedules may not be changed. 4. Overtime: Hours worked in excess of the weekly base period of 35 hours (37.5 hours for maintenance employees) are... Free Essays on Flextime Free Essays on Flextime Flextime is a new work concept, which I feel will help employees want to come to work on time and actually get what they have to do done. It’s being used my numerous corporations Flextime is a work concept which divides the day into "core time," when all employees are expected to be at work, and "flexible time," usually at the beginning and end of the day, when employees may select their own arrival and departure times. A weekly period of 35 hours must be established. Acceptance of flextime is completely voluntary; employees may choose to remain with a standard summer schedule of 8:30 a.m. to 4:30 p.m. with a one-hour lunch. In addition, certain departments, such as CCS and Facilities, will have schedules that vary from hours described below or have particular needs that may, in some instances, be addressed outside this policy. Following are the procedures for implementing flextime at Rider University. Department heads should meet with staff before the effective dates of this policy to discuss relevant issues including the following: 1. Effective dates for summer, 2001, are Monday, May 14th, to Friday, August 24th. 2. The core time is 9:00 a.m. to 3:30 p.m. All employees must be in attendance during this period. Flexible hours are from 8:00 a.m. to 9:00 a.m. and 3:30 p.m. to 4:30 p.m. The base period of the standard work day is 7 hours. A lunch time of at least 30 minutes must be taken each day. Time sheets, where applicable, should accurately reflect hours worked. 3. Schedules must be coordinated within working units and approved by the supervisor, so that department coverage continues to be provided for the business period of 8:30 a.m. to 4:30 p.m. Schedule selection will be made on an month-by-month basis and, except for emergency situations and coverage for absences, these schedules may not be changed. 4. Overtime: Hours worked in excess of the weekly base period of 35 hours (37.5 hours for maintenance employees) are...